HAVANA TIMES — Samsung Electronics Co. announced that it opened its first store in Cuba on Monday, which is a remarkable step for the international technological company as it aims to infiltrate the Caribbean market on a full-scale, reported Yonhap from Seoul.
The South Korean technological giant said that it opened up a store in cooperation with the Cuban retail chain, Caribbean TRD Retail Store Chain (TRD), which belongs to the Cuban Armed Forces.
The store will display luxury Samsung Electronics products, including smartphones, TVs and fridges.
The TRD retail chain owns over 50% of the Cuban electronics market.
In 2012, Samsung took part, for the first time, in an Electronics convention organized in Cuba and has been making an effort to penetrate this country’s market further. The company has said that it hopes the store will help to improve the Samsung brand’s reputation within the region.